Babes, what’s better than flawless skin? We’ll tell you: flawless skin that’s entirely cruelty-free. And this is exactly what you get with Me & Youth.
None of our products have ever been tested on animals, and we’re committed to keeping things this way. That’s why we’re endorsed by the awesome organisation, Beauty Without Cruelty (BWC), South Africa.
This local animal welfare powerhouse has been keeping our fluffy friends free from harm for over forty years, and we’re all kinds of excited to be a part of their cause.
SO, WHY IS GOING CRUELTY-FREE SO IMPORTANT?
Whether or not you’re a fan of the plant-based diet, buying cruelty-free is still a big must-do for any conscientious beauty addict. That’s not only because animals used in science are treated super badly, but also because there are effective alternate methods of testing that don’t come with all this gross baggage.
BWC and other animal rights groups have also shown that testing products on these cuties is an unreliable and often subjective method.
In other words, saying ‘buh-bye’ to animal testing also means embracing a more dependable way of doing research. That, ladies, is what we call a win-win.
OUR PINKY PROMISE.
With any luck this post has proven that you don’t need to poke and prod four-legged creatures to be a fan of science. We love science! Which is why we’ve used it to promise you skin treats that are free from alcohol, synthetic colours and fragrances, parabens, PEGS, TEA, DEA, sulphates, mineral oils, silicones, and animal-testing. No nasties, no, ma’am!
When it comes to your skin, we’re only for the very best. It just so happens that the best is also cruelty-free. Yipee!
Your Beauty BFF,