HEY, LOVELY! WHAT’S NEW? OKAY, WE’LL GO FIRST.
After being around since last year, we’ve decided to shake things up with a mini-makeover, starting with our name. It was tough – heart-breaking, really. We loved being your ‘Beauty Fix’ and parting with that felt like the anguish of a 90% off flash sale just too far away from pay day.
But, like a hundred times worse.
SO, WHY THE CHANGE, HUH?
Well, we got this ah-mazing opportunity to live our best retail outlet life in the ‘States, only to find that our beloved name was already trademarked. We were DEVASTATED.
But guess what? We took lemons and made margaritas with a shiny, new name, and some impressive (and quickly-learnt) skills in trademark law.
BUT WHY THE BEAUTY & SKINCARE GAME?
We are your number one fans, and that means we love and want to celebrate everything that makes you the beautiful person you are. As a team of hardworking, self-taught experts with our own beauty scare stories, we think our best bet to do this is by giving you honest products with real, awesome results.
We also want to provide you with a routine that doesn’t keep you in front of the mirror for eons when you’d rather have more time for window-shopping or drinks with the girls.
That way we hope to undo years of broken beauty promises, and give you more time to be your gorgeous self, or how we prefer to phrase it, time to #KeepBeingYou.
And we hope you don’t mind, but we’re giving ourselves some bonus points for keeping the nasty away from your skin and out of your life with skincare treats free from animal testing, alcohol, synthetic colours, fragrances, parabens, PEGs, ethanolamines, sulphates, mineral oils and silicones. Sounds good to us, how ‘bout you?
Let us know what you think of our new look in the comments below. We love hearing from you! Until our next post, #KeepBeingYou.
Your Beauty BFF,